Swiss german (Mother tongue)
German (very well)
English (very well)
Italian (bilingual high school degree)
Spanish (basic, still learning...)
Urbanroots is an urban gardening webshop and community, that helps garden newbies to start to grow their own veggies on balconies and terraces.
Freelancer in Product, Web and Interior Design, Design Concept and Development.
Founding of Urbanroots
Okt 2015–May 2017
Leading a sales team of four. Training our staff regarding sustainable production and materials. Active sales person and establishing a customer base in Basel. Customer care, Indent of goods and raw materials for production.
May 2013–May 2017
Design and development for a big part of the assortment from lamps, to backpacks, jewelry, shoes and so on. Creating prototypes in close collaboration with our producers. Sourcing of sustainable and all natural materials. Product photography and editing for our webshop. Quality control before and during production.
Aug 2013–Sept 2014
Product design and development of leather accessories. Communication with our producers and carrier agents in Italy and China. Assistance for the arrangement of the Collection (deciding on color schemes, materials, foto shootings). Create Illustrations and edit photos for the retail catalogue.
Co-Founding of Soeder GmbH
Sept 2009–June 2013
Bachelor of Arts in Industrial Design ZhdK
Italian Art High School, Liceo Artistico in Zurich
Bilingual degree: German/Italian